UX/UI Graphic Production Specialist
- October 2026 – Present
- Contract, Remote
- Fort Lauderdale, FL
In my role as a UX/UI Digital Creative Designer and Digital Asset Specialist at Capgemini, I lead initiatives for Norwegian Cruise Line (NCL) as part of an extensive digital transformation and content migration project.
My primary focus is Digital Asset Management (DAM), creative production, and the seamless migration of digital content and assets from Drupal to Adobe Experience Manager (AEM). At Norwegian Cruise Line, I take pride in upholding our established brand standards, ensuring that all imagery and digital assets are expertly organized, optimized, and ready for production. I am committed to maintaining visual consistency and exceptional quality across NCL’s digital experience.
Key Achievements
- Assist Norwegian Cruise Line in migrating digital content and creative assets from Drupal to Adobe Experience Manager (AEM) as part of Capgemini’s digital transformation engagement.
- Efficiently manage, organize, audit, tag, and prepare your digital assets within the Digital Asset Management (DAM) ecosystem, ensuring a seamless migration and optimal ongoing usage.
- Create, optimize, and prepare production-ready web and digital assets in accordance with Norwegian Cruise Line’s established brand and digital standards.
- Uphold rigorous brand standards, ensuring visual consistency and exceptional asset quality throughout every stage of creative production and migration for maximum impact.
- Examine the current digital libraries for outdated, duplicated, incorrectly formatted, or non-compliant assets before migration. Collaborate with designers, developers, eCommerce teams, content stakeholders, and migration specialists across Capgemini and Norwegian Cruise Line to ensure assets are accurately mapped and implemented within AEM.
- Drive the success of high-volume creative production and meet digital asset demands within a dynamic enterprise transformation environment, ensuring agility and innovation at every step.
- Support the organization and scalability of a digital asset ecosystem to enhance content management and ensure consistent customer-facing experiences.
This experience has enabled me to enhance my previous expertise in Drupal-to-AEM migration and Digital Asset Management (DAM) at IBM, while applying those skills in the travel and hospitality industry. Through my collaboration with Capgemini and Norwegian Cruise Line, I have gained a deeper understanding of how digital transformation, asset management, content migration, creative production, and brand governance come together to deliver consistent, high-quality digital experiences at an enterprise scale.
